Monday, 19 August 2013

chapter 6

Organizational Information

 Employees must be able to obtain and analyze to many different levels, formats and granularities of organizational information to make decisions.
✍ Successfully collecting, compiling, sorting and analyzing information can provide tremendous insight into how an organization is performing.

The value of timely information

Timeliness is an aspect of information that depends on the situation:
  • Real-time information - immediate up-to-date information 
  • Real-time system - provides real-time information in response to query requests.
The value of quality information

 Business decisions are only as good as the quality of the information used to make the decisions.
 You never want to find yourself using technology to help you make a bad decision faster.
 Characteristic of high-quality information includes :
  • Accuracy
  • Completeness
  • Consistency
  • Uniqueness
  • Timeliness
  • Understanding the cost of poor information
 The four primary sources of low quality information includes :
  • Online customers intentionally enter inaccurate information to protect their privacy.
  • Information from different systems have different entry standards and formats
  • Call enter operators enter abbreviated or erroneous by accident or to save time
  • Third party and external information contains inconsistencies, inaccuracies and errors
 Potential business effects resulting from low quality information includes :
  • Inability to accurately track customers
  • Difficulty identifying valuable customers
  • Inability to identify selling opportunities
  • Marketing to non-existent customers
  • Difficulty tracking revenue due to inaccurate invoices
  • Inability to build strong customer relationship
Understanding the benefits of good information

 High quality information can significantly improve the chances of making a good decision
 Good decision can directly impact an organization's bottom line

No comments:

Post a Comment